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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author] | Belch, Michael A.

Edition: Sixth editionLanguage: English Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 B41 2004 ] (4).

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: Eleventh edition.Language: English Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: c2018Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 B4106 2018] (1).

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 5th ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 B41 2001] (1).

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author] | Belch, Michael A.

Edition: Seventh editionLanguage: English Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 B41 2007] (1).

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author] | Belch, Michael A.

Edition: Ninth editionPublisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 B41 2012] (1).

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author] | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion.

Edition: Fourth editionPublisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 R427 1998] (1).

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, San Diego State University.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: Thirteenth edition.Language: English Publisher: New York, NY : McGraw Hill LLC, [2024]Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 B4106 2024] (1).

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