Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, San Diego State University.
By: Belch, George E. (George Edward) [author.]
Contributor(s): Belch, Michael A [author.]
Language: English Publisher: New York, NY : McGraw Hill LLC, [2024]Edition: Thirteenth editionDescription: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781266090608; 9781266149061; 9781266854668Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 2004Summary: "Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 B4106 2024 (Browse shelf) | Available (In Process) |
Includes bibliographical references and index.
"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher.
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