Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951- [author]
Contributor(s): Belch, Michael A
Language: English Publisher: Boston : McGraw-Hill Irwin, c2007Edition: Seventh editionDescription: xxvi, 820 pages : color illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0071260749; 0073101265 (alk. paper); 9780073101262; 9780071260749Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 2007Other classification: 85.40
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		659.1 B41 2007 (Browse shelf) Available CITU-CL-36219
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Includes bibliographical references (p. 763-789) and indexes.

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