Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve.
By: Halve, Anand Bhaskar [author]
Language: English Publisher: New Delhi : Response Books, 2005Description: 260 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0471478695; 8178295490 (India : pbk); 0761933549 (U.S. : pbk); 9780471478690Subject(s): Advertising | Advertising -- IndiaDDC classification: 659.1 LOC classification: HF5823 | .H3135 2005Other classification: 85.40 Online resources: Table of contents only | Publisher description| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 H169 2005 (Browse shelf) | Available | CITU-CL-33884 |
Total holds: 0
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| 659.1 C627 2017 Essentials of advertising / | 659.1 H116 2010 Advertising and promotion : in integrated marketing communications / | 659.1 H116 2018 Advertising & promotion / | 659.1 H169 2005 Planning for power advertising : a user's manual for students and practitioners / | 659.1 J718 1995 When ads work : new proof that advertising triggers sales / | 659.1 K162 1987 Essentials of advertising / | 659.1 K678 1988a Otto Kleppner's Advertising procedure / |
Includes bibliographical references (p. [253]) and index.
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