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Halve, Anand Bhaskar, 1955-

Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve. - 260 pages : illustrations ; 24 cm.

Includes bibliographical references (p. [253]) and index.

ISBN: 0471478695 8178295490 (India : pbk) 0761933549 (U.S. : pbk) 9780471478690

LCCN: 2005019506

Subjects--Topical Terms:
Advertising.
Advertising--India.

LC Class. No.: HF5823 / .H3135 2005

Dewey Class. No.: 659.1