Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
By: Arens, William F [author]
Contributor(s): Weigold, Michael F | Arens, Christian | Arens, William F. Contemporary advertising
Language: English Publisher: New York, NY : McGraw-Hill Irwin, c2011Edition: Thirteenth editionDescription: xl, 774 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9780071220606; 9780073530031 (looseleaf : alk. paper); 0073530034 (looseleaf : alk. paper)Other title: Contemporary advertising [Other title] | Contemporary advertising & integrated marketing communications [Cover title]Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 2011| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 Ar33 2011 (Browse shelf) | Available | CITU-CL-41907 |
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| 659.1 Ar33 2004 Contemporary advertising / | 659.1 Ar33 2007 Essentials of contemporary advertising / | 659.1 Ar33 2007 Essentials of contemporary advertising / | 659.1 Ar33 2011 Contemporary advertising and integrated marketing communications / | 659.1 Ar337 2017 Contemporary advertising and integrated marketing communications / | 659.1 B41 2001 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B41 2004 Advertising and promotion : an integrated marketing communications perspective / |
Prev. ed. has title: Contemporary advertising.
Includes bibliographical references (p. 715-732) and indexes.
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