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Arens, William F.

Contemporary advertising and integrated marketing communications / Contemporary advertising Contemporary advertising & integrated marketing communications William F. Arens, Michael F. Weigold, Christian Arens. - Thirteenth edition - xl, 774 pages : illustrations ; 28 cm.

Prev. ed. has title: Contemporary advertising.

Includes bibliographical references (p. 715-732) and indexes.

ISBN: 9780071220606 9780073530031 (looseleaf : alk. paper) 0073530034 (looseleaf : alk. paper)

LCCN: 2009041919

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .B62 2011

Dewey Class. No.: 659.1