Principles of marketing : a global perspective / Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, Oliver Yau Hon-Ming.

By: Kotler, Philip [author]
Contributor(s): Armstrong, Gary (Gary M.)
Publisher: Singapore : Pearson/Prentice Hall, c2009Description: xxvii, 670 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9789810697150Subject(s): Marketing | Direct marketing | Pricing | Online marketing | Sales managementDDC classification: 658.8 LOC classification: HF5415 | .K636 2009Online resources: Table of contents only
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.8 P935 2009 (Browse shelf) Available CITU-CL-42030
Total holds: 0

Includes bibliographical references (p. R-1 - R-30) and indexes.

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