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Kotler, Philip.

Principles of marketing : a global perspective / Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, Oliver Yau Hon-Ming. - xxvii, 670 pages : illustrations ; 25 cm.

Includes bibliographical references (p. R-1 - R-30) and indexes.

ISBN: 9789810697150

Subjects--Topical Terms:
Marketing.
Direct marketing.
Pricing.
Online marketing.
Sales management.

LC Class. No.: HF5415 / .K636 2009

Dewey Class. No.: 658.8