Introduction to advertising / by Arthur Judson Brewster, Herbert Hall Palmer [and] Robert G. Ingraham.
By: Brewster, Arthur Judson [author]
Contributor(s): Palmer, Herbert Hall [jt. auth.] | Ingraham, Robert George [jt. auth.]
Series: McGraw-Hill publications in business education. Texts in distributive occupationsPublisher: New York : McGraw-Hill Book Company , Inc., c1951Edition: Fifth editionDescription: xvi, 527 pages : illustrations ; 24cmContent type: text Media type: unmediated Carrier type: volume Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .B72 1951| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 B758 1951 (Browse shelf) | Available | CL-05080 |
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| 659.1 B41 2012 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B4106 2018 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B4106 2024 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B758 1951 Introduction to advertising / | 659.1 C627 2017 Essentials of advertising / | 659.1 H116 2010 Advertising and promotion : in integrated marketing communications / | 659.1 H116 2018 Advertising & promotion / |
Previous ediions by Arthur Judson Brewster and Herbert Hall Palmer.
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