Introduction to advertising / (Record no. 79716)

000 -LEADER
fixed length control field 01216cam a22003371 4500
001 - CONTROL NUMBER
control field 6476284
003 - CONTROL NUMBER IDENTIFIER
control field CITU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211106100204.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 731023s1947 xx 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 47031035
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)721728
040 ## - CATALOGING SOURCE
Original cataloging agency CITU LRAC
Transcribing agency OClU
Modifying agency DLC
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code premarc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B72 1951
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--PERSONAL NAME
Preferred name for the person Brewster, Arthur Judson,
Dates associated with a name 1875-
Relator term author
245 00 - TITLE STATEMENT
Title Introduction to advertising /
Statement of responsibility, etc by Arthur Judson Brewster, Herbert Hall Palmer [and] Robert G. Ingraham.
250 ## - EDITION STATEMENT
Edition statement Fifth edition
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Book Company , Inc.,
Date of publication, distribution, etc c1951.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 527 pages :
Other physical details illustrations ;
Dimensions 24cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
490 0# - SERIES STATEMENT
Series statement McGraw-Hill publications in business education. Texts in distributive occupations
500 ## - GENERAL NOTE
General note Previous ediions by Arthur Judson Brewster and Herbert Hall Palmer.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Palmer, Herbert Hall,
Relator term jt. auth.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ingraham, Robert George,
Dates associated with a name 1891-
Relator term jt. auth.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c oclcrpl
d u
e ncip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Price effective from Item type
          COLLEGE LIBRARY COLLEGE LIBRARY SUBJECT REFERENCE 2021-11-06 Purchased 1.00 05080 659.1 B758 1951 CL-05080 2021-11-06 2021-11-06 BOOK