Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.

By: Hagel, John [author]
Contributor(s): Armstrong, Arthur
Publisher: Boston : Harvard Business School Press, c1997Description: xv, 235 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0875847595 (alk. paper)Subject(s): Internet marketing | Customer relations | Virtual communitiesDDC classification: 658.800285 LOC classification: HF5415.1265 | .H34 1997
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.800285 H12 1997 (Browse shelf) Available CL-27261
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Includes bibliographical references (p. 221-224) and index.

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