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Hagel, John.

Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong. - xv, 235 pages : illustrations ; 24 cm.

Includes bibliographical references (p. 221-224) and index.

ISBN: 0875847595 (alk. paper)

LCCN: 96041597

Subjects--Topical Terms:
Internet marketing.
Customer relations.

Subjects--Index Terms: Virtual communities.

LC Class. No.: HF5415.1265 / .H34 1997

Dewey Class. No.: 658.800285