Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward) [author]
Contributor(s): Belch, Michael A
Language: English Series: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill, c2004Edition: Sixth editionDescription: xxvi, 779, [67] pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0072536764; 0071235035; 9780071235037; 9780072866148Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 2004| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 B41 2004 (Browse shelf) | c.1 | Available | CITU-CL-33068 | ||
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 B41 2004 (Browse shelf) | c.2 | Available | CITU-CL-34782 | ||
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 B41 2004 (Browse shelf) | c.3 | Available | CITU-CL-38692 | ||
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 B41 2004 (Browse shelf) | c.4 | Available | CITU-CL-44260 |
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Includes bibliographical references (p. EN1-EN25) and index.
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