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Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - Sixth edition - xxvi, 779, [67] pages : color illustrations ; 28 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. EN1-EN25) and index.

ISBN: 0072536764 0071235035 9780071235037 9780072866148

LCCN: 2003042015

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF5823 / .B387 2004

Dewey Class. No.: 659.1