Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon.
By: Gordon, Ian
Publisher: Mississauga, Ont. : J. Wiley & Sons Canada, 2013Description: xx, 327 p. : ill. ; 25 cmISBN: 9781118092217; 111809221X; 9781118255896 (ebk)Subject(s): Relationship marketing | Customer relations -- Management | Social media -- MarketingDDC classification: 658.8/12 LOC classification: HF5415.55 | .G66 2013Online resources: Publisher description | Table of contents only | Contributor biographical information Issued also in electronic formats.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.12 G655 2013 (Browse shelf) | Available | CITU-CL-44966 |
Total holds: 0
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| 658.12 B62 2005 Foundations of financial management / | 658.12 B62 2005 Foundations of financial management / | 658.12 B835 2003 Case studies in finance : managing for corporate value creation / | 658.12 G655 2013 Managing the new customer relationship : strategies to engage the social customer and build lasting value / | 658.132 B611 1989 Engineering economy | 658.15 Fundamentals of corporate finance / | 658.15/11 F962 2006 Fundamental managerial accounting concepts / |
Includes bibliographical references and index.
Issued also in electronic formats.
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