Can't buy me like : how authentic customer connections drive superior results / Bob Garfield and Doug Levy.
By: Garfield, Bob [author]
Contributor(s): Levy, Doug [author]
Language: English Publisher: New York, N. Y. : Portfolio/Penguin, 2013Description: 229 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781591845775 (hbk.); 1591845777 (hbk.)Other title: Cannot buy me like : how authentic customer connections drive superior resultsSubject(s): Relationship marketing | Business communication | Marketing | Social media -- MarketingDDC classification: 658.812 LOC classification: HF5415.55 | .G37 2013| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.812 G18 2013 (Browse shelf) | Available | CITU-CL-49004 |
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| 658.812 C969 2015 Customer care and interpersonal skills | 658.812 C969 2016 Customer services : Intermediate | 658.812 C969 2018 Customer relationship management / | 658.812 G18 2013 Can't buy me like : how authentic customer connections drive superior results / | 658.812 H24 2013 Customer service : a practical approach / | 658.812 M6941 2015 Hug your customers : still the proven way to personalize sales and achieve astounding results / | 658.812 St498 2016 Woo, wow, and win : service design, strategy, and the art of customer delight / |
Includes bibliographical references (p. 211-222) and index.
Good-bye to all that --
The relationship era --
Trust me --
On purpose --
Sustain --
The secret secret --
That thing called like --
The shift --
Do's and don'ts and ... no, really, don'ts --
Bank and trust --
This could be the end of a previously very good relationship
The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.
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