Garfield, Bob.

Can't buy me like : how authentic customer connections drive superior results / Cannot buy me like : how authentic customer connections drive superior results Bob Garfield and Doug Levy. - 229 pages : illustrations ; 24 cm.

Includes bibliographical references (p. 211-222) and index.

Good-bye to all that --
The relationship era --
Trust me --
On purpose --
Sustain --
The secret secret --
That thing called like --
The shift --
Do's and don'ts and ... no, really, don'ts --
Bank and trust --
This could be the end of a previously very good relationship

The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.

9781591845775 (hbk.) 1591845777 (hbk.)

2012285686


Relationship marketing.
Business communication.
Marketing.
Social media--Marketing.

HF5415.55 / .G37 2013

658.812