Service management and marketing : managing the service profit logic / Christian Grönroos.
By: Grönroos, Christian
Language: English Publisher: Chichester, West Sussex, UK : Wiley, [2015]Copyright date: c2015Edition: Fourth editionDescription: ix, 522 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118921449 (pbk.); 9781119922988Subject(s): Service industries -- Marketing | Customer servicesAdditional physical formats: Online version:: Service management and marketingDDC classification: 658.8 LOC classification: HD9980.5 | .G776 2015| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY | 658.8 G898 2015 (Browse shelf) | Available | CITU-CL-49303 |
Total holds: 0
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| 658.8 G851 1987 Cases in marketing : orientation, analysis, and problems / | 658.8 G869 2008 Marketing | 658.8 G869 2010 Marketing / | 658.8 G898 2015 Service management and marketing : managing the service profit logic / | 658.8 H12 1999 Net worth : shaping markets when customers make the rules / | 658.8 H261 2011 Harvard business review on succeeding as an entrepreneur | 658.8 H328 1988 Dynamic manufacturing : creating the learning organization / |
Includes index.
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