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Grönroos, Christian, 1947-

Service management and marketing : managing the service profit logic / Christian Grönroos. - Fourth edition. - ix, 522 pages ; 24 cm

Includes index.

ISBN: 9781118921449 (pbk.) 9781119922988

LCCN: 2015005386

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.

LC Class. No.: HD9980.5 / .G776 2015

Dewey Class. No.: 658.8