Marketing management: (Record no. 81311)

000 -LEADER
fixed length control field 00842nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CITU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220114145829.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220114b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789810697143
040 ## - CATALOGING SOURCE
Original cataloging agency CITU LRAC
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
245 ## - TITLE STATEMENT
Title Marketing management:
Remainder of title an Asian perspective/
Statement of responsibility, etc Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan
250 ## - EDITION STATEMENT
Edition statement Fifth Edition.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Singapore:
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxxviii, 750, [100] pages:
Other physical details illustrations;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes glossary and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Asia
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Copy number Price effective from Item type
          COLLEGE LIBRARY COLLEGE LIBRARY ASIANA-Subj Ref 2010-04-16 Goodwill Bookstore 809.95 40781 658.8 M341 2009 CITU-CL-40781 2022-01-14 c.2 2022-01-14 BOOK
          COLLEGE LIBRARY COLLEGE LIBRARY ASIANA-Subj Ref 2010-04-16 Goodwill Bookstore 809.95 40782 658.8 M341 2009 CITU-CL-40782 2022-01-14 c.3 2022-01-14 BOOK
          COLLEGE LIBRARY COLLEGE LIBRARY ASIANA-Subj Ref 2010-04-16 Goodwill Bookstore 809.95 40780 658.8 M341 2009 CITU-CL-40780 2022-01-14 c.1 2022-01-14 BOOK