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Marketing management: an Asian perspective/ Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan - Fifth Edition. - xxxviii, 750, [100] pages: illustrations; 25 cm.

Includes glossary and index.

ISBN: 9789810697143

Subjects--Topical Terms:
Marketing--Management--Asia
Marketing--Management
Marketing

Dewey Class. No.: 658.8