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Davis, Mark M., 1944-

Managing services : using technology to create value / Mark M. Davis, Janelle Heineke. - c2003. - xvii, 443 pages : illustrations ; 27 cm. + 1 CD-ROM (4 3/4 in.) - The McGraw-Hill/Irwin series, Operations and decision sciences .

Includes bibliographical references and index.

ISBN: 0072464267 (alk. paper) 0071194770 (international ed. : alk. paper) 9780072858198

LCCN: 2002023965

Subjects--Topical Terms:
Service industries--Technological innovations--Management.
Value analysis (Cost control)
Customer relations--Management.

LC Class. No.: HD9980.5 / .D388 2003

Dewey Class. No.: 658