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Holland, Jakki,

Tour operators and operations : development, management and responsibility / by Jakki Holland and David Leslie. - pages cm

Includes bibliographical references and index.

Introduction -- The package holiday and the rise of the tour operator -- The operating environment -- Product development -- Small and medium sized tour operators -- Customer service -- Financial planning : pricing the package -- Tour operators and key travel regulations (with David Grant) -- Distribution(place) -- Marketing -- Human resources and managing the workforce -- Crisis management -- A look ahead : challenges and issues.

ISBN: 9781780648231 (pbk. : alk. paper)

LCCN: 2017022450

Subjects--Topical Terms:
Tourism--Management.
Package tours.

LC Class. No.: G155.A1 / H646 2017

Dewey Class. No.: 910.68