000			02652nam a22002537a 4500
999			_c87558 _d87558
005			20240605083252.0
008			240531b ||||| |||| 00| 0 eng d
041			_aeng
082			_a658.8342
100	1		_aBasalan, Kier Vincent T., _eauthor.
245	1	4	_aThe correlational study of demographic profile, onle shopping behavior, and the level of stress among selected CIT - University students / _cKier Vincent T. Basalan, Joyce Jane F. Bubuli, Shiela Marie C. Galila, Ricklene Rose A. Satsat.
300			_aiii, 94 pages ; _c29 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes bibliographical references
502			_aThesis -- Cebu Institute of Technology - University, College of Arts, Sciences, and Education, _bBachelor of Science in Psychology, _dJune 2023
520			_aThe COVID-19 pandemic has caused significant changes in people's daily lives, including their shopping behavior. This study aimed to investigate the correlation of demographic profile, online shopping behavior and the level of stress among selected CIT-University students. To achieve this, the study utilized a descriptive correlational research to draw statistical conclusions about the population of interest. The researchers utilized the Krejci Morgan formation to calculate the sample size. A total of 352 respondents completed an online survey, which included the compulsive buying scale and the DASS-42 to assess online shopping behavior and perceived stress levels of the respondents, respectively. The results of the study indicated a positive correlation between demographic profile (age, gender, and education level) and online shopping behavior and stress levels. Specifically, the males and individuals whose ages range between 21-23 showed a higher level of urge to indulge in online shopping as a coping mechanism for stress. The study also fund a significant correlation between stress and online shopping behavior, supporting previous research that suggested consumers experiencing stress may exhibit increased online shopping behavior to increase saving during times of stress. The study's results can help retailers and educators understand the impact of the COVID-19 pandemic on consumer behavior and well-being. Moreover, it can assist in developing strategies to cope with stress and promote positive online shopping behavior among consumers.
650		0	_aConsumer behavior.
700	1		_aBubuli, Joyce Jane F., _eauthor.
700	1		_aGalila, Shiela Marie C., _eauthor.
700	1		_aSatsat, Ricklene Rose A., _eauthor.
942			_2ddc _cT&D