000			03565nam a22003497a 4500
999			_c60472 _d60472
003			CITU
005			20240219141146.0
008			151112s2017 nyu 001 0 eng
020			_a9781259255526 (alk. paper)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD45 _b.S3353 2017
082	0	0	_a658.4/012 _223
100	1		_aSchilling, Melissa A., _eauthor.
245	1	0	_aStrategic management of technological innovation / _cMelissa A. Schilling, New York University.
250			_aFifth edition.
264		1	_aNew York, NY : _bMcGraw-Hill Education, _c[2017]
264		4	_cc2017
300			_axvi, 320 pages : _c illustrations; _b23 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
500			_aAbout the Author Melissa Schilling Melissa A. Schilling is the Herzog Family Professor of Management at New York University Stern School of Business. She received her Bachelor of Science in business administration from the University of Colorado at Boulder, and a Doctor of Philosophy in strategic management from the University of Washington. Professor Schilling’s research focuses on innovation and strategy in high technology industries such as smartphones, video games, pharmaceuticals, biotechnology, electric vehicles, and renewable energies. She is particularly interested in platform dynamics, networks, creativity, and breakthrough innovation. This textbook, Strategic Management of Technological Innovation, is the number one innovation strategy text in the world. She also recently published Quirky:The Remarkable Story of the Traits, Foibles, and Genius Breakthrough Innovators Who Changed the World. Her research in innovation and strategy has earned her awards such as the National Science Foundation's CAREER Award, and the Best Paper in Management Science and Organization Science for 2007 Award. Her research has also appeared in leading academic journals such as Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, Strategic Management Journal, Journal of Economics and Management Strategy, Journal of Alzheimer’s Disease, and Research Policy. She also sits on the editorial review boards of Organization Science, Strategic Organization, Strategy Science, and Academy of Management Discoveries. Professor Schilling teaches courses in technology and innovation management, strategic management, corporate strategy, and strategy for social-mission-based organizations
505			_aPreface Introduction 1 PART ONE Industry Dynamics of Technological Innovation 13 Sources of Innovation 15 Types and Patterns of Innovation 43 Standards Battles and Design Dominance 67 Timing of Entry 89 PART TWO Formulating Technological Innovation Strategy 107 Defining the Organization's Strategic Direction 109 Choosing Innovation Projects 129 Collaboration Strategies 153 Protecting Innovation 183 PART THREE Implementing Technological Innovation Strategy 209 Organizing for Innovation 211 Managing the New Product Development Process 235 Managing New Product Development Teams 265 Crafting a Deployment Strategy 283 INDEX 311
650		0	_aTechnological innovations _xManagement.
650		0	_aNew products _xManagement.
650		0	_aStrategic planning.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _01