| 000 | 04648cam a2200349 a 4500 | ||
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| 999 |
_c56717 _d56717 |
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| 001 | 16068153 | ||
| 003 | CITU | ||
| 005 | 20210215034155.0 | ||
| 008 | 100125s2011 mauab b 001 0 eng | ||
| 010 | _a 2009054449 | ||
| 020 | _a9780078137112 | ||
| 020 | _a9780071267434 | ||
| 035 | _a(OCoLC)ocn320803034 | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dDLC |
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| 050 | 0 | 0 |
_aHD62.4 _b.B365 2011 |
| 082 | 0 | 0 |
_a658/.049 _222 |
| 100 | 1 |
_aBartlett, Christopher A., _d1943- |
|
| 245 | 1 | 0 |
_aTransnational management : _btext, cases, and readings in cross-border management / _cChristopher A. Bartlett, Paul W. Beamish. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2011. |
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| 300 |
_axvii, 778 p. : _bill., maps ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart 1 The Strategic Imperatives Chapter 1 Expanding Abroad: Motivations, Means, and Mentalities Case 1-1 Lincoln Electric Case 1-2 Jollibee Foods Corporation (A): International Expansion Case 1-3 Acer, Inc.: Taiwan’s Rampaging Dragon Case 1-4 Research in Motion: Managing Explosive Growth Reading 1-1 The Tortuous Evolution of the Multinational Corporation Reading 1-2 Distance Still Matters Reading 1-3 When You Shouldn’t Go Global Chapter 2 Understanding the International Context: Responding to Conflicting Environmental Forces Case 2-1 Global Wine Wars: New versus Old World Battle Continues Case 2-2 The Globalization of CEMEX Case 2-3 Mattel and the Toy Recalls (A) Reading 2-1 Culture and Organization (Condensed) Reading 2-2 Clusters and the New Economics of Competition Chapter 3 Developing Transnational Strategies: Building Layers of Competitive Advantage Case 3-1 Marketing the “$100 Laptop” (A) Case 3-2 Global Branding of Stella Artois Case 3-3 GE’s Imagination Breakthrough: The Evo Project Reading 3-1 Managing Differences: The Central Challenge of Global Strategy Reading 3-2 How Local Companies Keep Multinationals at Bay Reading 3-3 Regional Strategies for Global Leadership Part 2: The Organizational Challenge Chapter 4 Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility Case 4-1 Philips versus Matsushita: The Competitive Battle Continues Case 4-2 ECCO A/S – Global Value Chain Management Case 4-3 World Vision International’s AIDS Initiative: Challenging a Global Partnership Reading 4-1 Managing Multicultural Teams Reading 4-2 Managing Executive Attention in the Global Company Reading 4-3 Matrix Management Chapter 5 Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management Case 5-1 Siemens AG: Global Development Strategy Case 5-2 P&G Japan: The SK-II Globalization Project Case 5-3 McKinsey & Company: Managing Knowledge and Learning Reading 5-1 Building Effective R&D Capabilities Abroad Reading 5-2 Connect and Develop: Inside Procter & Gamble’s New Model for Innovation Reading 5-3 Finding, Forming, and Performing: Creating Networks for Discontinuous Innovation Chapter 6 Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries Case 6-1 Nora-Sakari Case 6-2 Mahindra and Mahindra Ltd. Case 6-3 Eli Lilly in India Reading 6-1 The Design and Management of International Joint Ventures Reading 6-2 Collaborate with Your Competitors – and Win Part 3: The Managerial Implications Chapter 7 Implementing the Strategy: Building Multidimensional Capabilities Case 7-1 ING Insurance in Asia/Pacific Case 7-2 BRL Hardy: Globalizing an Australian Wine Company Case 7-3 Silvio Napoli at Schindler India (A) Reading 7-1 Local Memoirs of a Global Manager Reading 7-2 Tap Your Subsidiaries for Global Reach Chapter 8 The Future of the Transnational: An Evolving Global Role Case 8-1 Hitting the Wall: Nike and International Labor Practices Case 8-2 IKEA's Global Sourcing Challenge: (A) Case 8-3 Killer Coke: Campaign Against Coca-Cola Case 8-4 Genzyme’s CSR Dilemma: How to Play its HAND Reading 8-1 Values in Tension: Ethics Away From Home Reading 8-2 Serving the World’s Poor | ||
| 650 | 0 |
_aInternational business enterprises _xManagement. |
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| 700 | 1 |
_aBeamish, Paul W., _d1953- |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1006/2009054449-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1006/2009054449-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1006/2009054449-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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