000 | 01660cam a2200409 a 4500 | ||
---|---|---|---|
999 |
_c49887 _d49887 |
||
001 | 17821483 | ||
003 | CITU | ||
005 | 20200922041838.0 | ||
008 | 130722s2013 onca b 001 0 eng d | ||
010 | _a 2013427083 | ||
016 | _a20139009418 | ||
016 | 7 |
_a016433084 _2Uk |
|
020 | _a9781118092217 | ||
020 | _a111809221X | ||
020 | _a9781118255896 (ebk) | ||
035 | _a(OCoLC)ocn828767066 | ||
040 |
_aNLC _beng _cNLC _dOCLCO _dVP@ _dYDXCP _dCDX _dBWX _dUKMGB _dDLC |
||
042 | _alccopycat | ||
050 | 0 | 0 |
_aHF5415.55 _b.G66 2013 |
055 | 0 |
_aHF5415.55 _bG66 2013 |
|
082 | 0 | 4 |
_a658.8/12 _223 |
100 | 1 |
_aGordon, Ian, _d1952 June 19- |
|
245 | 1 | 0 |
_aManaging the new customer relationship : _bstrategies to engage the social customer and build lasting value / _cIan H. Gordon. |
260 |
_aMississauga, Ont. : _bJ. Wiley & Sons Canada, _c2013. |
||
300 |
_axx, 327 p. : _bill. ; _c25 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
530 | _aIssued also in electronic formats. | ||
650 | 0 | _aRelationship marketing. | |
650 | 0 |
_aCustomer relations _xManagement. |
|
650 | 0 |
_aSocial media _xMarketing. |
|
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1313/2013427083-d.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1313/2013427083-t.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1313/2013427083-b.html |
906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK _e2013 _h658.12 |