000 01660cam a2200409 a 4500
999 _c49887
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003 CITU
005 20200922041838.0
008 130722s2013 onca b 001 0 eng d
010 _a 2013427083
016 _a20139009418
016 7 _a016433084
_2Uk
020 _a9781118092217
020 _a111809221X
020 _a9781118255896 (ebk)
035 _a(OCoLC)ocn828767066
040 _aNLC
_beng
_cNLC
_dOCLCO
_dVP@
_dYDXCP
_dCDX
_dBWX
_dUKMGB
_dDLC
042 _alccopycat
050 0 0 _aHF5415.55
_b.G66 2013
055 0 _aHF5415.55
_bG66 2013
082 0 4 _a658.8/12
_223
100 1 _aGordon, Ian,
_d1952 June 19-
245 1 0 _aManaging the new customer relationship :
_bstrategies to engage the social customer and build lasting value /
_cIan H. Gordon.
260 _aMississauga, Ont. :
_bJ. Wiley & Sons Canada,
_c2013.
300 _axx, 327 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
530 _aIssued also in electronic formats.
650 0 _aRelationship marketing.
650 0 _aCustomer relations
_xManagement.
650 0 _aSocial media
_xMarketing.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1313/2013427083-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1313/2013427083-t.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1313/2013427083-b.html
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_e2013
_h658.12