000 03312cam a2200385 i 4500
999 _c49401
_d49401
001 17840361
003 CITU
005 20220108110030.0
008 130805s2014 pau b 001 0 eng
010 _a 2013030064
020 _a9781466645103 (hardcover : alk. paper)
020 _z9781466645110 (ebook)
020 _z9781466645127 (print & perpetual access)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5548.32
_b.T7394 2014
082 0 0 _a658.8/72
_223
245 0 0 _aTrends in e-business, e-services, and e-commerce :
_bimpact of technology on goods, services, and business transactions /
_c[edited by] In Lee, Western Illinois University, USA.
264 1 _aHershey :
_bBusiness Science Reference,
_c[2014]
300 _axxviii, 319 pages ;
_c29 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 0 _aAdvances in e-business research (AEBR) book series
504 _aIncludes bibliographical references and index.
505 0 _aFrom integration to social media: understanding electronic marketplace / Kayvan Miri Lavassani, Bahar Movahedi, Vinod Kumar -- Beneficial e-personalization and related technological innovations applied to e-tailing / Alan D. Smith -- Mobile commerce adoption in organizations : a literature review and preliminary findings / Susam Alfahl, Louis Sanzogni, Luke Houghton, Kuldeep Sandhu -- Online brand expansion towards the offline setting : which way to go? / Rafael Bravo, Leif E. Hem, José M. Pina -- Examining the impact of web 2.0 : applications on knowledge management performance / Scott Buechler, Richard Hartshorne, Haya Ajjan -- Role of customer satisfaction in a community bank / Somjit Barat, Mont Alto, John E. Spillan -- Collaborative business service modelling and improving : an information-driven approach / Thang LE DINH, Thanh Thoa PHAM THI -- E-strategy and soft landings for franchising in emerging markets / Ye-Sho Chen, Ed Watson, Renato F. L. Azevedo -- Improving network-based marketing by personalized recommendation / Leila Esmaeili, Golshan Assadat Afzali -- Internet incidence on SME's sales : a propensity score matching analysis / María Verónica Alderete -- An update on the use of Facebook as a marketing tool by private educational institutions in Singapore / A.K. Leng -- Planning your digital estate : is your digital legacy really yours? / Daniel S. Hoops -- Online corporate reputation management and it : from reactive to proactive organizations / Alberto Francesconi, Claudia Dossena.
520 _a"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--
_cProvided by publisher.
650 0 _aElectronic commerce
_xManagement.
650 0 _aSmall business
_xComputer networks.
650 0 _aCustomer services
_xTechnological innovations.
700 1 _aLee, In,
_d1958-
_eeditor of compilation.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_01