000			02172aam a22003857a 4500
999			_c48356 _d48356
003			CITU
005			20220401115131.0
006			a||||fr|||| 00| 0
007			ta
008			120911s2013 nyu 001 0 eng
010			_a 2012035393
020			_a9780230342149
040			_aDLC _cDLC _dDLC
041			_aeng
042			_apcc
050	0	0	_aHF5548.32 _b.M537 2013
082	0	0	_a658.8/72 _223
100	1		_aMikitani, Hiroshi.
245	1	0	_aMarketplace 3.0 : _brewriting the rules of borderless business / _cHiroshi Mikitani.
264		1	_aNew York : _bPalgrave Macmillan, _c2013
300			_a247 pages _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0		_aRewriting the rules of language : our journey to Englishnization -- Rewriting the rules of power : the wisdom of empowerment -- Rewriting the rules of expansion : going global -- Rewriting the rules of acquisition : buying companies -- Rewriting the rules of corporate culture : our five principles -- Rewriting the rules of the Internet : a tool for empowerment, speed and joy -- Rewriting the rules of e-commerce : discovery shopping -- Rewriting the rules of operation : speed, speed, speed! -- Rewriting the rules of giving : the new wave of community involvement -- Epilogue : what happens next : the brand as nation.
520			_a The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth.
650		0	_aElectronic commerce _xManagement.
650		0	_aBusiness enterprises _xComputer networks _xManagement.
650		0	_aBusiness logistics.
650		0	_aInternational business enterprises _xManagement.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK