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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.

by Arens, William F [author.] | Weigold, Michael F, 1958- [author.].

Edition: Fifteenth edition.Publisher: New York, NY : McGraw-Hill Education, [2017]Copyright date: c2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 Ar337 2017] (1).

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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

by Arens, William F [author] | Weigold, Michael F, 1958- | Arens, Christian | Arens, William F. Contemporary advertising.

Edition: Thirteenth editionLanguage: English Publisher: New York, NY : McGraw-Hill Irwin, c2011Other title: Contemporary advertising | Contemporary advertising & integrated marketing communications.Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 Ar33 2011] (1).

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