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New marketing strategies : evolving flexible processes to fit market circumstances / Ian Chaston.

by Chaston, Ian [author].

Publisher: New Delhi : Response Books , c2000Online access: Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 C389 2000] (1).

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Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve.

by Halve, Anand Bhaskar, 1955- [author].

Language: English Publisher: New Delhi : Response Books, 2005Online access: Table of contents only | Publisher description Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 H169 2005] (1).

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