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A practical guide to data mining for business and industry / Andrea Ahlemeyer-Stubbe, Director Strategic Analytics, DRAFTFCB Mü̈nchen GmbH, Germany ; Shirley Coleman, Principal Statician, Industrial Statistics Research Unit School of Maths and Statistics, Newcastle University, UK.

by Ahlemeyer-Stubbe, Andrea [author.].

Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2014Availability: Items available for loan: COLLEGE LIBRARY [Call number: 006.312 Ah48 2014] (1).

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Analytical marketing / [by] Leonard S. Simon [and] Marshall Freimer.

by Simon, Leonard S [author] | Freimer, Marshall [joint author.].

Publisher: New York : Harcourt, Brace & World , c[1970]Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 Si54 1970] (1).

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