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Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve.

by Halve, Anand Bhaskar, 1955- [author].

Language: English Publisher: New Delhi : Response Books, 2005Online access: Table of contents only | Publisher description Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 H169 2005] (1).

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Integrated advertising, promotion, and marketing : communicating in a digital world / Anubhav Mishra and Tata Sai Vijay.

by Mishra, Anubhav [author.] | Tata, Sai Vijay [author.].

Language: English Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.800954 M6875 2024] (1).

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