TY  - BOOK
AU  - Halve,Anand Bhaskar
TI  - Planning for power advertising: a user's manual for students and practitioners 
SN  - 0471478695
AV  - HF5823 .H3135 2005
U1  - 659.1 22
PY  - 2005///
CY  - New Delhi
PB  - Response Books
KW  - Advertising
KW  - India
N1  - Includes bibliographical references (p. [253]) and index
UR  - http://www.loc.gov/catdir/toc/ecip0515/2005019506.html
UR  - http://www.loc.gov/catdir/enhancements/fy0658/2005019506-d.html
ER  -