Halve, Anand Bhaskar,  1955- <br/><br/>
Planning for power advertising :  a user's manual for students and practitioners / 
Anand Bhaskar Halve. 
 - 260 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [253]) and index. 
<br/><br/><label>ISBN: </label>0471478695 8178295490 (India : pbk) 0761933549 (U.S. : pbk) 9780471478690 
<br/><br/><label>LCCN: </label>2005019506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--India.
<br/><br/><label>LC Class. No.: </label>HF5823  / .H3135 2005 
<br/><br/><label>Dewey Class. No.: </label>659.1