TY  - BOOK
AU  - Rodolfa,Bernardo B.Jr
TI  - Event management: introduction to meetings, incentives, conferences, exhibitions (MICE), festivals, & other special events 
SN  - 9786214063215
U1  - 394.2/068 
PY  - 2022///]
CY  - Intramuros, Manila
PB  - Mindshapers Co., Inc., 
KW  - Special events
KW  - Planning
KW  - Management
N1  - Includes bibliographical references.; Preface -- Dedication and acknowledgment -- Chapter 1: Overview of the MICE industry -- Chapter 2: MICE in focus -- Chapter 3: Philippine festivals and other celebrations -- Chapter 4: Personal and special events -- Chapter 5: Overview of event management -- Chapter 6: The event industry in general -- Chapter 7: Your role as a manager -- Chapter 8: Getting started: on gathering information -- Chapter 9: The concept of the event -- Chapter 10: Screening the event concept -- Chapter 11:Filling the gaps of the event concept -- Chapter 12: The event proposal -- Chapter 13: Finalizing the event concept with the event team -- Chapter 14: The event execution and evaluation -- Bibliography/References
ER  -