Rodolfa, Bernardo B. Jr.,  <br/><br/>
Event management :  introduction to meetings, incentives, conferences, exhibitions (MICE), festivals, & other special events / 
Bernardo B. Rodolfa Jr., Ph.D. (IHM).  
 - Revised edition. 
 - xii, 202 pages :  illustrations ;   23 cm.  
<br/><br/>Includes bibliographical references.  
<br/><br/>Preface -- Dedication and acknowledgment -- Chapter 1: Overview of the MICE industry -- Chapter 2: MICE in focus -- Chapter 3: Philippine festivals and other celebrations -- Chapter 4: Personal and special events -- Chapter 5: Overview of event management -- Chapter 6: The event industry in general -- Chapter 7: Your role as a manager -- Chapter 8: Getting started: on gathering information -- Chapter 9: The concept of the event -- Chapter 10: Screening the event concept -- Chapter 11:Filling the gaps of the event concept -- Chapter 12: The event proposal -- Chapter 13: Finalizing the event concept with the event team -- Chapter 14: The event execution and evaluation -- Bibliography/References  
<br/><br/><label>ISBN: </label>9786214063215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events <br/>Special events --Planning.<br/>Special events.--Management.
<br/><br/><label>Dewey Class. No.: </label>394.2/068