The correlational study of demographic profile, onle shopping behavior, and the level of stress among selected CIT - University students /
Kier Vincent T. Basalan, Joyce Jane F. Bubuli, Shiela Marie C. Galila, Ricklene Rose A. Satsat.
- iii, 94 pages ; 29 cm.
Includes bibliographical references
Thesis -- Cebu Institute of Technology - University, College of Arts, Sciences, and Education,
The COVID-19 pandemic has caused significant changes in people's daily lives, including their shopping behavior. This study aimed to investigate the correlation of demographic profile, online shopping behavior and the level of stress among selected CIT-University students. To achieve this, the study utilized a descriptive correlational research to draw statistical conclusions about the population of interest. The researchers utilized the Krejci Morgan formation to calculate the sample size. A total of 352 respondents completed an online survey, which included the compulsive buying scale and the DASS-42 to assess online shopping behavior and perceived stress levels of the respondents, respectively. The results of the study indicated a positive correlation between demographic profile (age, gender, and education level) and online shopping behavior and stress levels. Specifically, the males and individuals whose ages range between 21-23 showed a higher level of urge to indulge in online shopping as a coping mechanism for stress. The study also fund a significant correlation between stress and online shopping behavior, supporting previous research that suggested consumers experiencing stress may exhibit increased online shopping behavior to increase saving during times of stress. The study's results can help retailers and educators understand the impact of the COVID-19 pandemic on consumer behavior and well-being. Moreover, it can assist in developing strategies to cope with stress and promote positive online shopping behavior among consumers.