Crawford, C. Merle  1924- <br/><br/>
New products management / 
Merle Crawford, Anthony Di Benedetto. 
 - Eighth edition 
 - xx, 540 pages :  illustrations ;  24 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072961449 (alk. paper) 9780072961447 
<br/><br/><label>LCCN: </label>2004057947 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .C72 2006 
<br/><br/><label>Dewey Class. No.: </label>658.5/75