TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
AU  - Arens,Christian
AU  - Arens,William F.
TI  - Contemporary advertising and integrated marketing communications
SN  - 9780071220606
AV  - HF5821 .B62 2011
U1  - 659.1 22
PY  - 2011///
CY  - New York, NY
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Prev. ed. has title: Contemporary advertising; Includes bibliographical references (p. 715-732) and indexes
ER  -