Arens, William F. <br/><br/>
Contemporary advertising and integrated marketing communications / 
 Contemporary advertising  Contemporary advertising & integrated marketing communications 
William F. Arens, Michael F. Weigold, Christian Arens. 
 - Thirteenth edition 
 - xl, 774 pages :  illustrations ;  28 cm. 
<br/><br/> Prev. ed. has title: Contemporary advertising. 
<br/><br/>Includes bibliographical references (p. 715-732) and indexes. 
<br/><br/><label>ISBN: </label>9780071220606 9780073530031 (looseleaf : alk. paper) 0073530034 (looseleaf : alk. paper) 
<br/><br/><label>LCCN: </label>2009041919 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62 2011 
<br/><br/><label>Dewey Class. No.: </label>659.1