TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing: a global perspective 
SN  - 9789810697150
AV  - HF5415 .K636 2009
U1  - 658.8 22
PY  - 2009///
CY  - Singapore
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Direct marketing
KW  - Pricing
KW  - Online marketing
KW  - Sales management
N1  - Includes bibliographical references (p. R-1 - R-30) and indexes
UR  - http://www.loc.gov/catdir/toc/ecip078/2007000562.html
ER  -