Kotler, Philip. <br/><br/>
Principles of marketing :  a global perspective / 
Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, Oliver Yau Hon-Ming. 
 - xxvii, 670 pages :   illustrations ;   25 cm. 
<br/><br/>Includes bibliographical references (p. R-1 - R-30) and indexes. 
<br/><br/><label>ISBN: </label>9789810697150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Direct marketing.<br/>Pricing.<br/>Online marketing.<br/>Sales management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8