TY  - BOOK
AU  - Burtonshaw-Gunn,Simon A.
TI  - Essential tools for operations management: tools, models and approaches for managers and consultants 
SN  - 9780470745922 (hbk.)
AV  - HF5415.5 .B873 2010
U1  - 658.5 22
PY  - 2010///
CY  - Chichester
PB  - Wiley
KW  - Customer relations
KW  - Management
KW  - Marketing
KW  - New products
N1  - Includes bibliographical reference (p. [139]-140)
ER  -