Simon, Leonard S. Analytical marketing / [by] Leonard S. Simon [and] Marshall Freimer. - xv, 346 pages : illustrations ; 24 cm. - The Harbrace series in business and economics . Includes bibliographical references. ISBN: 0155026453 LCCN: 78105697 Subjects--Topical Terms: Marketing--Management--Mathematical models. LC Class. No.: HF5415.13 / .S65 Dewey Class. No.: 658.83