TY  - BOOK
AU  - Jones,Susan K.
TI  - Creative strategy in direct marketing
SN  - 0844231797 :
AV  - HF5415.126 .J66 1995
U1  - 658.84 20
PY  - 1995///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Direct marketing
N1  - Includes bibliographical references (p. 416-419) and index
ER  -