TY  - BOOK
AU  - Hagel,John
AU  - Armstrong,Arthur
TI  - Net gain: expanding markets through virtual communities 
SN  - 0875847595 (alk. paper)
AV  - HF5415.1265 .H34 1997
U1  - 658.800285 20
PY  - 1997///
CY  - Boston
PB  - Harvard Business School Press
KW  - Internet marketing
KW  - Customer relations
KW  - Virtual communities
N1  - Includes bibliographical references (p. 221-224) and index
ER  -