Hagel, John. <br/><br/>
Net gain :  expanding markets through virtual communities / 
John Hagel III, Arthur G. Armstrong. 
 - xv, 235 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 221-224) and index. 
<br/><br/><label>ISBN: </label>0875847595 (alk. paper) 
<br/><br/><label>LCCN: </label>96041597  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Customer relations.
<br/><br/><label>Subjects--Index Terms: </label>Virtual communities. 
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .H34 1997 
<br/><br/><label>Dewey Class. No.: </label>658.800285