Jones, Gareth R. <br/><br/>
Introduction to business :   how companies create value for people / 
Gareth R. Jones 
 - xv, 507pages:   col.illustrations;  28 cm.  +   1 CD-ROM 
<br/><br/> Includes index 
<br/><br/>Brief Contents Part 1 The Environment of Business Chapter 1 What Is Business? Chapter 2 The Evolution of Business Chapter 3 Entrepreneurs, Managers, and Employees Chapter 4 Multinationals and the Global Environment of Business Chapter 5 Business Ethics and the Legal Environment of Business Part 2 The Human Side of Business Chapter 6 Leadership, Influence, and Communication in Business Chapter 7 Motivating and Managing People and Groups in Business Organizations Chapter 8 The Structure and Culture of a Business Organization Part 3 A Functional Approach to Business Chapter 9 Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships Chapter 10 Marketing and Product Development: Creating and Positioning Goods and Services Chapter 11 Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers Chapter 12 Operations and Materials Management: Managing the Production and Flow of Goods and Services Chapter 13 Human Resource Management: Acquiring and Building Employees’ Skills and Capabilities Chapter 14 Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit Chapter 15 Finance: Balancing Risk and Return<br/> 
<br/><br/><label>ISBN: </label>007110819x 9780071108195 9780073524596 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Business<br/>Industrial--Social aspects<br/> Industrial management
<br/><br/><label>Dewey Class. No.: </label>658